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The Initial Strategy
Embarking on this journey with the workwear company required the meticulous development of a comprehensive Go-to-Market (G2M) strategy. We began by assembling a dedicated team of six MAMBA experts who met with four key stakeholders from the company. Together, we outlined the ambitious goals they wanted to achieve over the year.
From this collaboration, we proposed a fully integrated marketing strategy tailored to their budget. This strategy encompassed Meta ads, Google PPC, email and SMS retargeting, and content creation. With our proven databases and strategic concepts, we were confident in our ability to scale the client towards their goals with a quick turnaround.
Initially, we faced a challenge: minimal data on the advertising front due to improperly set up tracking by the previous agency. To overcome this, we implemented our custom tracking software, providing us with full visibility into the funnel. This allowed us to accurately track where each touchpoint converted into paying or returning customers.
Next, we leveraged our proven concept database. Partnering with our data provider GEN3, we accessed a targeted database of B2B decision-makers and launched high-quality ad campaigns featuring new content, UGC, customer testimonials, and single-image graphics. Through rigorous split testing, we quickly identified what worked best, allowing us to optimize the budget for maximum impact on Meta platforms (Facebook & Instagram).
Following this, we initiated Google Shopping campaigns, setting up Google Ads and Merchant Center to showcase product bundles as single items. We also launched an intensive cross-selling campaign, integrating data between Meta and Google platforms. This approach generated some of the highest results we’ve seen to date for this client.
To unify the strategy, we implemented a robust, automated retargeting campaign across Meta, Google, email, and SMS marketing channels. This was further enhanced by a custom-built app that utilized push notifications, ensuring consistent engagement and driving conversion at every stage.
CONSISTENCY OVER THE PERIOD
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Paid Advertising results
From the perspective of the Facebook advertising platform, our emphasis was firmly placed on the creation of compelling, resonant content and the strategic utilization of well-established audience segments. This approach was meticulously designed to guarantee scalability and profitability for our valued client via meta paid ads.
Email Marketing strategy
When this e-commerce client first partnered with Mamba, they had no established email marketing database and were relying solely on passive repeat business. They weren't actively retargeting past customers through emails, SMS, or push notifications, nor were they leveraging automation to boost their returning customer rate (RCR).
Mamba took a comprehensive strategic approach, setting up tailored flows and automation to automatically retarget customers based on factors like seasons, order volume, and time since their last purchase. Combined with regular, segmented weekly email campaigns, we’ve transformed their marketing efforts.
The result? An additional £4,000+ in revenue every single week.
This is just one example of how Mamba can drive measurable, impactful growth for your business. As a retainer client, you'll benefit from our dedicated expertise and proven strategies, positioning your brand for sustained success.
NEXT STEPS FOR THE BRAND
This client is now working with Mamba to develop a comprehensive marketing strategy that goes beyond just digitally targeting new and repeat customers. We're also implementing a LinkedIn and SQL-based sales approach to generate high-value, highly targeted sales leads for their internal team. These leads are expected to significantly boost order value and drive more specific, impactful sales opportunities.
REAL-TIME INFORMATION
This client was provided with weekly reporting via our custom CRM and a weekly phone call and ongoing slack communication via our business group.
The client was also provided with a monthly team review of all accounts and a strategy reflection meeting.
The Leadership Team at MAMBA MARKETING
At Mamba, we take immense pride in our formidable team of 50 professionals, all meticulously trained and driven to deliver exceptional results for our valued clients. With well-established systems and processes, we are fully equipped to serve brands and businesses across the spectrum, from startups to large PLCs. What truly sets us apart is our extensive network of partnerships, including acclaimed PR firms and influential collaborators, along with our group alliances such as Gen3. This robust foundation combines seamlessly with our accomplished in-house team, winners of 19 industry awards, and our five-strong leadership group.
Mamba has consistently provided an impressive blended average ROI of 12-1 to our clients. Currently, we manage a monthly marketing budget of £5,000,000, and our client roster encompasses a diverse array of industries, spanning from B2B services to gambling and fashion.
But perhaps our most compelling statistic is that 9 out of 10 clients who partner with Mamba successfully achieve their preset goals. Our work extends across the globe, collaborating with over 400 brands and businesses. Remarkably, this collaboration has propelled 75 of our clients to the stage where their businesses become highly attractive to potential buyers. We have also played a pivotal role in brokering the sale of these businesses, resulting in extraordinary company buyouts worth hundreds of millions.
Jordan Smith
Founder & CEO
Sarah Smith
Founder & CMO
Ant Robinson
Paid Lead
Ashley Smith
Marketing Consultant
