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CLIENTS
Working With The Best
The Initial Strategy
Embarking on a partnership with any hospitality brand requires the meticulous development of a comprehensive Go-to-Market (G2M) strategy. As your agency, our first priority during the onboarding process is to ensure that all tracking, data, and app configurations are correctly set up. This allows us to capture and analyze all incoming data effectively through our targeted efforts.
Our approach begins with a thorough audit of all available data pools, including Meta, Google, email marketing, SMS, and any other platforms in use. This audit helps us gain a deep understanding of your current performance and identify opportunities for optimization.
Next, we focus on creative split testing, exploring all potential outcomes from any campaign we launch. This is followed by scheduling a comprehensive content shoot tailored to each specific campaign. Two teams will attend the shoot: one dedicated to creating content for organic use (e.g., social media reels, YouTube shorts, long-form YouTube content, and website assets) and another focused on producing content for a more aggressive strategy, such as paid advertising on Meta, Google, and other platforms.
Once the content is created, we initiate the distribution process across all platforms, closely monitoring key metrics to identify what resonates best with your audience. We continually split-test this content, refining our approach based on proven data. Our strategy then involves implementing advanced retargeting tactics throughout the entire funnel, ensuring that no potential customer is left unengaged as they move through the purchasing journey.
By combining data-driven insights with creative excellence, we aim to maximize your brand’s visibility, engagement, and ultimately, your bookings.
CONSISTENCY OVER THE PERIOD
Paid Advertising results - (META)
From the perspective of the Facebook advertising platform, our emphasis was firmly placed on the creation of compelling, resonant content and the strategic utilization of well-established audience segments. This approach was meticulously designed to guarantee scalability and profitability for our valued client.
Paid Advertising results - (Google PPC)
We leveraged Google PPC to effectively cross-sell to multiple audiences through Performance Max campaigns. Our strategy included using proven audience data, combined with Meta retargeting of past visitors, to deliver scalable results for online bookings. Additionally, we utilized targeted search and YouTube campaigns to drive new customer growth.
Email Marketing strategy
Every hotel brand has a unique following and customer base, making it essential to carefully segment and understand these audiences from the outset. Our strategy involves tailoring targeted campaigns with specific offers for each audience segment, ensuring that messaging resonates and drives engagement. As our organic campaigns and paid advertising efforts significantly expand your customer base, it’s crucial to position each audience correctly within the marketing funnel to maximize conversions.
In addition, we dedicate substantial effort to crafting precise customer segments and identifying optimal time frames for daily communication with each group. This strategic approach has proven to be highly effective, delivering substantial returns in the millions over the past 10 months.
By combining these tactics, we aim to not only grow your customer base but also enhance customer loyalty and drive repeat bookings, ensuring long-term success for your brand.
BESPOKE FIT FOR EACH BRAND
At MAMBA, we understand that every client is unique. Our specialist team works with clients of all sizes and industries, with a singular goal: to deliver outstanding results that maximize long-term value (LTV). We take great care in selecting each client we onboard, ensuring that we can achieve the same exceptional outcomes that we’ve consistently delivered across our portfolio. Our reputation speaks for itself, built on a foundation of success and client satisfaction.
REAL-TIME INFORMATION
This client was provided with weekly reporting via our custom CRM and a weekly phone call and ongoing whatsapp communication via our business group.
The client was also provided with a monthly team review of all accounts and a strategy reflection meeting.
The Leadership Team at MAMBA MARKETING
At Mamba, we take immense pride in our formidable team of 50 professionals, all meticulously trained and driven to deliver exceptional results for our valued clients. With well-established systems and processes, we are fully equipped to serve brands and businesses across the spectrum, from startups to large PLCs. What truly sets us apart is our extensive network of partnerships, including acclaimed PR firms and influential collaborators, along with our group alliances such as Gen3. This robust foundation combines seamlessly with our accomplished in-house team, winners of 19 industry awards, and our five-strong leadership group.
Mamba has consistently provided an impressive blended average ROI of 12-1 to our clients. Currently, we manage a monthly marketing budget of £5,000,000, and our client roster encompasses a diverse array of industries, spanning from B2B services to hotels, food/drink and gambling and fashion.
But perhaps our most compelling statistic is that 9 out of 10 clients who partner with Mamba successfully achieve their preset goals. Our work extends across the globe, collaborating with over 400+ brands and businesses since 2019.
Jordan Smith
Founder & CEO
Sarah Smith
Founder & CMO
Ant Robinson
Paid Lead
Lauren Morris
Client Success Manager
