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Here at MAMBA, we have quickly become the leading marketing agency in the UK & US for the competition and raffle industry. Our proven strategies are designed to drive success for competition sites by optimizing every aspect of your marketing efforts. From building high-performance websites to driving new player growth through both paid and organic advertising, we implement a targeted retargeting strategy that ensures industry-leading RCR (Returning Customer Rate) for maximum impact.
As a specialist marketing agency for competition sites, we leverage premium partnerships with Meta, Google, TikTok, Twitter, Snapchat, Klaviyo, Mailchimp, and more, ensuring your brand stays ahead of the competition.
With an in-house team of over 50 marketing experts, we have the expertise, time, and resources to deliver outstanding results. As your dedicated marketing partner for your competition site, we keep you informed every step of the way, so you can focus on growth without any concerns.
Our Proven overview approach to marketing for competition sites.
Our approach to marketing competition sites is a game-changer compared to traditional strategies often used by other agencies. While many rely heavily on Facebook ads and push large budgets with little success, leading to restricted accounts and poor outcomes, we offer a more holistic, data-driven strategy. Yes, we use Facebook ads, but we also leverage 11 other high-performing services, all backed by the largest performance data company, GEN3. This allows us to access proven databases from leading competition sites, Sky Bet subscriber lists, and exclusive product waitlists for high-demand items like Range Rovers and Rolexes. As a result, our CPA (Cost Per Acquisition) is significantly lower than other agencies right from the start.
In addition to our advanced paid ad strategies, we have a large in-house team specializing in creative content and organic marketing. This allows us to scale your competition site across multiple verticals, ensuring long-term success and brand longevity.
As a premium partner of key platforms like Meta, Google, Mailchimp, Klaviyo, and more, we build your marketing strategy to be compliant with policies, providing a bulletproof approach that protects your accounts and campaigns from restrictions.
Over the last 36 months, we’ve seen extraordinary success in the competition and raffle marketing industry, which has become a core focus for us as an agency. To maintain high levels of consistency and deliver exceptional results, we work with a select number of clients at any given time. Every client we’ve onboarded in this space has experienced unparalleled growth and success.
Meta Advertising
MAMBA has developed a proven Meta advertising strategy specifically for competition sites, leveraging Facebook ads for competition companies while ensuring compliance to avoid restricted ad accounts. Our approach uses performance-driven creatives that are rigorously split-tested to optimize frequency, click-through rates, and overall campaign performance. By utilizing our proprietary AR/MAMBA targeting strategy, we tap into a vast database of competition players, delivering dynamic creatives directly from your WordPress or custom-built site through our custom plugin integration.
Additionally, we have perfected a rigorous retargeting strategy that effectively re-engages existing players, driving Return Customer Rates (RCR) to new heights.
This Meta strategy, refined over the past five years, is backed by our in-house team of 50+ specialists, led by our Head of Paid Services, Anthony Robinson, who has managed over £500 million in Meta ad spend across various clients over the past decade.
As premium Meta partners and recognized as the leading marketing agency in the UK for competition and raffle sites, we ensure your advertising accounts remain in good standing, delivering enhanced reach and access to exclusive Meta consultations that further boost the performance of your campaigns for both new player acquisition and retention.
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Email/SMS Marketing for Competition clients
Unlocking substantial growth in website traffic is undeniably advantageous for swiftly acquiring new customers. However, at MAMBA, we understand that true profitability lies in making email marketing, SMS marketing, flows and automation your cornerstone for improve RCR, this combine with new player growth is a very simple but effective marketing strategy for scaling a competition business.
Understanding how to optimise sending times, setting up flows/automation for the most effective retargeting time
Performance Creatives
At MAMBA, we believe that driving performance through creative optimization is essential for scaling competition sites effectively. Our agency specializes in refining and enhancing creatives to maximize engagement, ensuring your marketing efforts yield the best possible results. We implement a comprehensive split-testing strategy, rigorously analyzing which creatives perform best across key platforms like Meta, Google, and email marketing. By testing variations of imagery, messaging, and call-to-actions, we fine-tune your content to drive optimal performance and reduce costs per acquisition (CPA).
Our approach is tailored for marketing competition sites, focusing on both new player growth and improving Return Customer Rates (RCR). By leveraging advanced split-testing methodologies, we identify high-performing creatives that consistently convert new leads and retain existing players.
To further elevate your competition marketing efforts, we integrate performance content across email, SMS marketing, and automated flows. Our experts optimize sending times and retargeting strategies to capture players at the most effective moments, ensuring every touchpoint is designed to maximize RCR.
This holistic approach to creative performance, combined with precise targeting, ensures we consistently scale your competition business while improving customer retention.
Strategy Results for marketing in the competition space
To support our expertise, take a look at the proven performance results across multiple platforms for competition sites, including Meta Ads, Google PPC, SEO, AI-powered outreach, and Google Ads. These results highlight our success in driving player growth, maximizing ROI, and optimizing campaigns for the competition and raffle industry.
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OUR COMMERCIALS
If your competition company is looking for an award-winning marketing agency to drive results forward, we are the agency to use, we offer full performance plans that cater specifically to your business goals.
REAL-TIME INFORMATION & SETUP
We provide weekly POAs, Weekly Loom updates, Monthly reporting, A full-time Client success manager, and at least x5 people working on your account to ensure results.
The Lead Marketing Team For The Competition & Gambling Industry
At Mamba, our team of 50 is dedicated to delivering exceptional results, particularly in the competition, raffle, and giveaway sectors. Leading the charge are our key players: CEO Jordan Smith, CMO Sarah Smith, Lead Paid Media Specialist Anthony Robinson, and our Senior Strategist Lauren Morris. This powerhouse team has collectively managed and strategized over £100 million in marketing spend within the competition and gambling space, collaborating with hundreds of brands, from startups to PLCs. Their expertise spans across paid media, data licensing, and organic strategies. With a proven track record of generating hundreds of millions for our clients, this team brings passion, innovation, and unmatched industry knowledge to every project.
Jordan Smith
Founder & CEO
Sarah Smith
Founder & CMO
Ant Robinson
Head of Service
Lauren Morris
Client Success Manager
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